With Mimotype, we wanted to create a low-code Super blog theme utilising Notion as the underlying CMS with a focus on typography. Allow for the integrity of the theme design to remain regardless of which typeface is applied. Mimotype has been designed for writers and designers who may not have coding knowledge, but who want to quickly create and publish a blog simply and without friction.

Although we are starting to see a new wave of blogging, many people use Twitter as a means to express themselves. We still use Twitter, so we can see some value in this platform, particularly to make personal and professional connections through common interests, or to simply share something we like. However, Twitter is also a tool that encourages negative, impulsive, and ill-considered behaviour. It doesn’t really keep our minds healthy—much like all social media—in the sense that we are constantly looking to see who has responded or engaged with what we have published. We’re in a constant feedback loop fuelled by ego, whether we like to admit that or not. It’s something you will rarely experience offline. Beyond these quite apparent issues, when we try to express a thought that requires more than 280 characters our ideas become diluted, misunderstood, and misrepresented. It’s fragmented writing within a fragmented community.

In today’s digital and political landscape, having a space to create and write what you like and how you like is valuable, if even in principle. You make the rules. You needn’t care whether people like, retweet, upvote, applaud, or comment on your words. You can write mindfully—with meaning, substance, and creative freedom.

So start writing. And use Mimotype to set the stage.