Elevating Smarty's brand identity and online presence.
Partnering with Smarty's growth marketer and user research team, I led the redesign of their brand identity, website, and digital marketing assets to effectively communicate their unique value proposition to potential customers.
CLIENT
PARTNERS
This project was in collaboration with Springframe and Further Faster.
Inspired by their product's calendar grid, I leveraged this UX element as a baseline for brand components.
This allows for visual flexibility for social and advertisements.
Text can be paired with the calendar grid.
Denzil Eden, Founder & CEO
“One of the most enjoyable aspects of working with Shannon is her collaborative nature. She consistently went above and beyond to ensure that our brand identity resonated with our target audience and reflected the essence of our company. Her ability to communicate effectively and integrate seamlessly with our team made the entire process smooth and enjoyable.”
